FORMULATION AND PROTOTYPE
DEVELOPMENT, PRELIMINARY TESTING
AND PROFESSIONAL MANUFACTURING
OF YOUR OWN PRIVATE LABEL
COSMETICS
A ready-developed cosmetic formulation sold under your own brand — a faster and lower-entry-cost route than developing a new formulation from scratch.
White label is suitable when speed and simplicity matter more than owning an exclusive formulation. The base product has already been developed, so the project can focus on product selection, packaging, labelling, market requirements and manufacturing.
Your brand, artwork and packaging are yours. The extent to which the formulation itself can be altered depends on the product. A significant change may require additional stability, microbiological or safety assessment work, at which point the project may become a custom-development project rather than a true white-label route.
White label is faster and usually requires less upfront development work, but the base formulation is not exclusive. Custom development is the better route when the formulation itself needs to be a meaningful part of your brand's differentiation.
Packaging and visual identity can be selected for your brand. Formulation changes are assessed case by case.
Relevant development and safety data exist for the base formulation, but the final product still has to be assessed in the context of your packaging, labelling, responsible person and intended market.
Send us the type of product you are looking for, your target market and expected volume. We will tell you whether an existing white-label base is suitable or whether custom development would be the better route. Related: Private label cosmetics · Production lab · PIF and CPSR